I am sure you have not heard of Replay brand unless you have living or studying abroad. Replay has stand-alone, single brand outlets over the globe, including Asia, South America, the Middle East, and United States of America. I am not so sure whether they have it here. If yes, maybe in Kuala Lumpur.
It all began in 1978, when Italian business man Claudio Buziol registered the Replay brand under his company, Fashion Box. In less than 10 years, Fashion Box went international and began making 70% of its 4 million Euro sales from Replay clothing. Their most popular is The Double-O Replay Jeans, in which they sold a million pairs in two years, propelling annual sales to 18 million euros by 1990!
Hmm…maybe I should get a pair of Replay jeans instead of Levi’s. Maybe not jeans, I have my eyes on the Replay crop khakis. I am sure it will look sexy on me.


